Saturday, July 11, 2009

7 Reasons Entrepreneurs Should Use Video Marketing

Video marketing is a powerful tool that further levels the playing field for many business owners. The key to video marketing lies within our ability to connect with our customers in meaningful ways, converse with our customers in deeper conversations and create trust through our personality, enthusiasm and passion.


1. Inspire your audience. Encourage meaningful and deeper customer interactions and relationships with your brand, product or service by connecting with your audience in a visual and energetic way.

2. Showcase your brand’s effectiveness. Highlight the amazing stories of clients who have experienced great results with your product or service. Or provide a visual demonstration to enlighten your customer about your product or service.


3. Establish ongoing dialogue. Use your dynamic personality and enthusiam to offer insightful resources or information and engage in meaningful conversations with your customers.

4. Engage your customers. Build an online exchange of information to create a sense of community and engage your customers directly to incite them about your brand.


5. Create a sense of trust. Putting a face, voice, or personality to your product or services increases trust. As the old adage goes, “seeing is believing.”

6. Display your passion. Create an enthusiasm and passion about your product or service in the minds of your customers. Give them a visual memory to bring your product or service alive.

7. Create traffic to your website. The use of video to promote your products or services generate traffic to your website. The search engines love video content.

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